Duradry
Duradry is a direct-to-consumer brand focused on personal care products. The company needed to evolve its ecommerce infrastructure to support subscription-based sales and more flexible product bundles while maintaining a smooth checkout experience.
The challenges:
- The existing WooCommerce setup had limitations in managing product kits, variations and subscription plans.
- Product configurations were difficult to maintain and the purchasing flow required improvements to support recurring purchases and bundle logic.
DuradryImplementation
We worked on the platform through Codeable, focusing on improving the WooCommerce architecture and product configuration logic. The project involved restructuring WooCommerce product variations and bundle kits, implementing subscription workflows, and improving compatibility with marketing and analytics integrations.
The platform integrates several ecommerce and marketing tools including Klaviyo for lifecycle marketing automation, Google Analytics and Google Tag Manager for conversion tracking, and customer experience tools such as Lucky Orange and Octane AI.
The infrastructure is supported by Cloudflare CDN and Shopify-style performance architecture to ensure fast content delivery and global accessibility.
Improved marketing automation capabilities through deeper integration with lifecycle marketing tools Contact us
Technical lifecycle
The improvements allowed the platform to support subscription-based sales more reliably while maintaining compatibility with the brand’s broader marketing and analytics ecosystem.
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