Madel SPA

Madel needed a corporate website that clearly presented the company, its brands and product lines across multiple markets, while staying easy to manage internally and ready for multilingual growth.

Client
Madel SPA
Industry
Consumer goods
Platform

The challenges:

  • The existing site did not reflect the company’s scale and had practical limitations
  • Weak mobile experience
  • Limited multilingual support
  • No structured way to access product documentation

Madel SPAImplementation

We rebuilt the corporate platform on WordPress, redesigned the information architecture around brands and product lines, and implemented WPML for multilingual content management.

We also delivered a searchable document area that lets users find downloads by product name or barcode, improving usability for distributors and partners.

+20%
Increase in organic sessions within the first months
-35%
Decrease in bounce rate on key corporate pages
+25%
Improvement in average time on page on brand/product sections

Faster access to documentation thanks to search and structured downloads, reducing support requests and repetitive queries from partners.

Technical lifecycle

After launch we continued supporting the platform with maintenance, security updates and compliance management for several years. In 2025 the website infrastructure was migrated to a different environment and the service lifecycle was formally concluded in february 2026.

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