Winni’s Cosmetics

Winni’s Cosmetics was a product line of Madel focused on environmentally friendly personal care products. The company required a dedicated website capable of presenting the brand values, product lines and sustainability principles in a clear and accessible way.

Client
Winni’s (Madel SPA)
Industry
Consumer goods
Platform

The challenges:

  • The platform needed to communicate brand identity while organising product information for consumers.
  • At the same time the site had to remain easy to update internally and maintain consistent performance over time.

Winni’s CosmeticsImplementation

We developed the website using WordPress, building a responsive front-end architecture based on PHP and JavaScript. The information architecture was organised around products, sustainability values and brand communication.

During the lifecycle of the project we also introduced a dedicated Shop Online section linking visitors directly to the product catalogue.

The platform was hosted in a managed environment with SSL configuration and performance optimisation to ensure stable browsing across devices.

+30%
Increase in organic traffic after the website launch
-28%
Reduction in bounce rate thanks to improved navigation
+35%
Growth in average session duration on product pages
+41%
Increase in average session duration

Technical lifecycle

The platform remained active and supported the communication of the product line for several years until 2022, when the Winni’s Cosmetics line was discontinued and the related services were closed.

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