Jacopo Geronutti
Most dental practice websites are static brochures: a services list, a contact form, and a map. Dr. Jacopo Geronutti, a specialist endodontist and director of clinical operations at multiple dental clinics, wanted a website that could start the patient relationship before anyone picked up a phone. D4 Hub delivered a six-page, mobile-first, AI-first static site built around an asynchronous written interview, with technical SEO, Schema.org medical markup, and optimization for AI-powered search responses. The site is live, indexed on Google, and functioning as the doctor's primary professional digital presence.
The challenges:
- A conventional brochure-style website could not capture patient information or context before a first appointment
- The client needed a professional presence reflecting his clinical, scientific, and academic roles across multiple institutions
- The site had to be optimized not just for traditional search engines but for AI systems that answer user queries directly
- Content needed to be produced without lengthy in-person meetings, using an asynchronous interview process
Implementation
D4 Hub designed and built a six-page static site structured around the client's professional identity, with content produced through a written asynchronous interview followed by editorial revision. On the technical side, D4 implemented Schema.org medical markup, JSON-LD structured data, and optimization for AI-powered search responses, alongside standard technical SEO fundamentals.
The site was deployed on a dedicated domain with SSL, first-year hosting, and post-publication monitoring, managed through a predominantly asynchronous process.
Results
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The site is live, indexed, and functioning as the doctor's primary professional digital presence, with a verified contact form and a client who has since left a public review and referred colleagues.
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